A design registration protects the appearance of a whole or part of a product, including 2D images and 3D objects. It is often advisable to register parts of a product as well as the whole as a third party is more likely to copy only a product’s part rather than the whole.
Design registrations can include graphic symbols (such as a logo), typography, physical shapes, configurations, decorations, colour, patterns, the lines, contours, colours, shape, texture and/or materials of the product itself and/or its ornamentation. Using a quirky-looking chair as an example – a design registration can include anything from its unique shape, its colours and pattern, its packaging, get up and logo emblazoned on the chair and even the chair leg! A guide to the most common asked questions on registered designs can be found here.
If you are a business creating any product designs, do get in touch with our specialised design lawyers and attorneys to understand how design protection can protect your business and the process and cost involved.