Ep. 31 Experts in the Field: Branding benefits – how can farms optimise their IP?
In our latest episode, our experts discuss how intellectual property rights can be best utilised in the context of farms and rural land as well as the importance of reputation management.
The Farms, Estates & Rural Land team at Foot Anstey bring you the next episode of the firm's popular podcast series which provides insights and practical advice on important issues for agriculture and rural business.
In our latest episode, Partner and Head of the Farms, Estates and Rural Land team, Edward Venmore is joined by Partner and Head of Intellectual Property, Ben Travers and Anna Byles, Senior Consultant at KOR Communications to discuss how intellectual property rights can be best utilised in the context of farms and rural land as well as the importance of reputation management.
What's in this episode?
In a time when farmers are struggling financially and consumers are increasingly valuing local produce, farming businesses need to develop and protect their brand identities to make the most of their unique place in the market.
Our experts discuss the importance of intellectual property to farmers and their businesses. Anna provides her expertise from a reputation management perspective, while Ben advises on how farmers can best utilise their intellectual property to maximise value.
Podcast Speakers
Useful resources
- Supporting article: Farming businesses need to take back the power of brand | Foot Anstey
- Find out more about: KOR Communications
Access all the previous episodes our podcast via our dedicated Experts in the Field podcast page.
Get in touch
We'd love to know what you thought of this podcast episode, as well as any of the other episodes in our series! We'd also really appreciate any ideas you had on future topics you'd like us to discuss. Please do reach out and we look forward to hearing from you!
