Webinar | Maximising value, minimising costs: unlocking the power of Intellectual Property

Is your business unlocking the full potential of its most valuable asset - its intellectual property? Or are you spending more than you need to on protection without maximising value?

Join us for an engaging webinar that will demystify intellectual property (IP) and help you turn it into a powerful tool for value creation. Our experts will explore:

• How to identify and leverage IP as a critical business asset.
• Why some businesses overspend on IP protection and how to avoid it.
• Debunking the patent myth: when protection adds value - and when it doesn't.
• Building trust and brand equity as essential IP assets.
• Emerging trends in tech, including the impact of AI on IP.

Whether you want to fine-tune your IP strategy, streamline your approach, or keep pace with the latest industry developments, this session offers actionable insights to help you manage and maximise the value of your IP.