Watch now | Maximising value, minimising costs: Unlocking the power of Intellectual Property

IP is not a mechanism to protect the value in your business, it is the value in your business.

Our recent webinar explored how you can maximise the potential of your intellectual property (IP). We delved into how businesses can transform IP into a game-changing asset, cut unnecessary costs and stay ahead of the latest trends.

Key takeaways

Throughout the session, our experts covered some key insights on how you can navigate the evolving tech landscape and maximise the value of your IP:

• The tech landscape is changing: Building tech, including AI, is cheaper and faster than ever but standing out is harder due to increased competition.
• Speed and agility matter: Rapid iteration and leveraging existing platforms can help businesses stay competitive, especially when funding is scarce.
• IP protection is complex: Patents and traditional methods may not always be suitable due to rapid obsolescence, whilst trade marks and other tools can be a more agile tool for creating value.
• Brand and go-to-market strategy are key: Investors focus on differentiation, brand loyalty and sales/distribution strategies rather than just the tech itself.
• Value creation over enforcement: The real value in IP lies in business strategy, not just legal protection - trademarks and branding often hold more long-term value than patents.

If you missed the live session, you can watch the full webinar below.